My expertise covers the full UX lifecycle, from research-driven insights to scalable design systems, I’ve led projects independently and collaborated within a team. My process begins with rigorous research, informing wireframes and interactive prototypes, to consistently build cohesive, user-centered digital products.

From smart home apps to corporate websites, and all digital interfaces in between, I design pixel-perfect user interfaces. Whether working solo or leading a team, I prioritize an engaging, cohesive user experience, grounded in web standards and accessibility.

Storyboards

Whether it’s a rough sketch for internal buy-in or detailed key frames for a client presentation, I’ve created and directed storyboards to ensure a seamless handoff to animation teams.

On-site

For on-site shoots, I’m experienced in art directing talent and managing sets for seamless execution.

Ads

These short-form videos are designed for engagement within targeted media platforms, prioritizing maintaining a viewer’s attention while communicating key benefits.

Storytelling

These longer-form videos were created to explain brand stories, product features, and service offerings.

From early-stage startups to Fortune 100 clients, I’ve guided brands through every stage of their growth, from creation to maintenance.

Strategy and Creation

At Zendo, a smart home startup, I started with market research to guide creative decisions while building our brand identity. By stripping away tech jargon and ominous aesthetics, I designed a visual system that mirrored the product’s promise of peace of mind, using calming imagery and minimalist layouts. Explore the full case study.

Rebrand

By leading executive workshops and analyzing market positioning, I created LightBox’s rebrand strategy, delivering a unified visual and messaging system aligned with business goals and consumer insights. Explore the full case study.

Maintenance & Evolution

I collaborated with Microsoft’s internal creative team to uphold brand standards and simultaneously drive creative innovation for new use cases. Explore the full case study.

From intricate die-lines and foil stamping to branded spaces with architectural wraps and wayfinding systems, I’ve delivered countless print projects, managing everything from pre-press approvals to final quality control on complex packaging runs with print vendors.

Out of home

Conference

Immersive Branded Spaces

Packaging

Collateral

I’ve driven multi-channel marketing campaigns, translating qualitative insights into data-driven strategies. I integrate brand storytelling with A/B testing to optimize conversion rates and ad spend efficiency.

Social Media

Display