Microsoft
As a top Fortune 100 company, Microsoft is a household name in software, cloud services, and consumer electronics.
I led their enterprise digital campaigns, seeking out human-first stories in a data-driven world. Starting with market research and defining strategy, my team turned complex narratives into simple, compelling stories of how users digitize their workflows.
These international, multi-channel campaigns were so successful that our partnership with Microsoft expanded into three more lines of business.
Zendo
Zendo was a tech startup designing home automation products to customize your smart home.
Market research revealed our users’ need for home security—without the confusing technical jargon or ominous, futuristic designs. I established our visual brand system with calming imagery, simple language, and minimalistic layouts to evoke the same peace of mind the products provided. Positioned for a global launch, I led our cross-functional team through designing product packaging, creating the e-commerce site, conducting beta testing—and everything in between.
Zendo was consolidated into Alarm.com in 2016.
Chewy
An online retailer with a passion for pets, Chewy’s mission is to deliver the best pet products with the best customer service.
As the first design lead at this early-stage startup, I redefined our brand system and led marketing efforts across sales campaigns, paid marketing, CRM and social. I scaled our in-house capabilities while ensuring we were telling a cohesive brand story with every campaign, while optimizing for conversion.
Shortly after I left, Chewy was acquired by PetSmart in 2017 for $3.35 billion.
LightBox
LightBox combines geographical, spatial, and commercial data into a single platform to inform real estate decisions. With a growing roster of recent acquisitions, their vision and product offering were progressive—their brand was not.
I led a series of strategy workshops to develop their market position, restructure their brand hierarchy, and redesign their brand. Their refreshed brand visuals and messaging portrayed the technology-driven, data-forward market leader they are.
With their newly launched digital presence, they are beating past metrics by rapidly acquiring new customers and topping previous engagement and performance numbers.
Testimonials
Rachel is an extraordinary Creative Director and Designer. Coming across creatives who are able to effectively balance design, strategy, business, management, and clients, while nurturing and building a design team and processes, is like finding a unicorn. Rachel is a unicorn.
Rachel is one of the most ambitious, passionate and meticulous creative individuals I’ve ever worked with. Her ability to manage and impeccably execute any given assignment is only overshadowed by her extraordinary work ethic. Her strong sense for art direction and design solidifies her role as an integral piece to any creative organization.
Rachel was a pleasure to work with, she has a great understanding of both design and development, a great sense of reasoning behind her artwork, and extremely dedicated. Rachel is a great team player, honest and focused on the benefit of the company she works for. I would be happy to work with her in the future.
Rachel came into Simplexity with a willingness and eagerness to succeed that I had not seen on my team in quite some time… Through diligence and a passion for learning she quickly surpassed seasoned designers on the team. Rachel is an organized professional that showed up on time ready to work and help her team anyway possible. I wish she was still with us and she will be an asset on any team anywhere.
Rachel’s fastidious nature and desire to go the extra mile has helped to transform Wirefly’s promotional merchandising creative this year. She was the lead designer for several of the most successful campaigns in Q1… Time and time again, we hear how easy it is to work with Rachel.
Rachel is an extremely talented designer with a love for sports. Which could be the reason she’s such a good team player. Her ability to draw from elements of psychology, visual design, and communication made her a valuable member on our creative team at Simplexity. Creativity, problem-solving, passion and attention to detail, she’s got it all. It’d be a pleasure to be able to work with her again in the future and any team would be lucky to have her.
Mentor
Google D&AD Shift
A night school for self-taught creatives entering the advertising field outside traditional education. The program’s goal is to challenge recruitment assumptions for a more diverse representation in the creative industry.
Member
Juno House
A community of creative, entrepreneurial women in Barcelona supporting women-led business and innovation to promote a new era of female leadership.
Member
Design Leadership Forum
Advancing the practice of design leadership by fostering a community where the world’s best can learn from one another. Hosted by Invision.
Ambassador
Adobe Insider
An exclusive community of leaders sharing their expertise and best practices with their team and local communities through workshops and presentations.