Digital Marketing | Campaign Strategy | Social & Paid Ads
Microsoft
I created data-optimized campaigns for Microsoft that performed so well, our partnership with them expanded to three more lines of business, generating over $10M annually and ultimately contributing to H&P’s acquisition by PureRed in 2023.
Executed during Creative Director tenure at PureRed (formerly H&P).
Brand Strategy | Design Systems | UI/UX | Retail & Product Packaging
Zendo
I developed a comprehensive brand identity and launch assets for Zendo, spanning digital, retail, and experiential, ensuring brand consistency across all touchpoints. Zendo was later acquired into Alarm.com.
Executed while in-house at Zendo, a smart home automation startup.
Brand Strategy | Design Systems |. Digital Marketing | UI
Chewy
I spearheaded Chewy’s rebrand and marketing efforts across web, social, and digital channels, establishing a cohesive design that drove significant growth culminating in their $3.35 billion acquisition by Petsmart.
Executed while in-house at Chewy, an e-commerce store for pet products.
Brand Strategy | Design Systems | UI/UX | Research & Analysis
Lightbox
I led Lightbox’s brand transformation, beginning with in-depth research and strategy, which informed a refreshed brand identity and website redesign that significantly improved engagement and lead generation.
Executed during Creative Director tenure at PureRed (formerly H&P).
Digital Marketing | Design Systems | UI/UX
Charter Spectrum
I designed assets for multi-channel marketing campaigns and led their digital rebrand, developing a scalable, component-based design system for their website and optimizing purchase flows.
Executed during Creative Director tenure at PureRed (formerly H&P).
Rachel is an extraordinary creative director and designer. Coming across creatives who are able to effectively balance design, strategy, business, management, and clients, while nurturing and building a design team and processes, is like finding a unicorn. Rachel is a unicorn.
