The Company
Zendo designed home automation products ranging from lighting to cameras that work together to create your customized, smart home. The Zendo app allowed instant access and control over your devices, from anywhere.
Zendo was consolidated into Alarm.com in 2016.
The Project
Positioned for a global launch, I created our brand identity and led our cross-functional team through designing product packaging, creating the e-commerce site, conducting beta testing—and everything in between.
Brand
Market research revealed our users’ need for home security—without the confusing technical jargon or ominous, futuristic designs. I established our visual brand system with calming imagery, simple language, and minimalistic layouts to evoke the same peace of mind the products provided. I also built our brand guidelines to ensure consistency across verticals as we scaled.
Digital
The Zendo iOS app provided instant, remote device control. Developed alongside the evolving HomeKit SDK, the build required agile problem-solving and frequent stakeholder collaboration. I led our team through the UX process of conducting user research, creating prototypes, collaborating closely with engineering, and managing beta testing with over 200+ participants.
The marketing website used approachable language and intuitive UI to highlight the product’s peace-of-mind value.
Retail Packaging
I designed our product packaging for our international launch, using a cylindrical design to reinforce our brand’s circular motif and differentiate it on shelves. The packaging focused on sustainability through using recycled cardboard and incorporating a detachable bracelet as a hang tag at the top. I also designed our retail POPs and shipping solutions for warehouse distribution.
Event Design
I designed the layout of our 2016 CES trade show booth with an interactive demo station where attendees could check-in and control the products in real-time.
Video
After crafting the voiceover script and sample storyboards, I worked with the ReMade team to create our promotional videos.
Lauren Britton (UI/UX, Design, Photography), Lauren Mantuo (Marketing), Darren Hoffman (VP of Marketing Communication), Iván Corchado Ruiz (App Development), Denise Williams (Packaging Distribution Lead), Electric Pulp (Website Development), ReMade (Video Production)