The Company
As a top Fortune 500 company, Microsoft is a household name in software, cloud services, and consumer electronics.
Working alongside their in-house creative team who establishes their brand, I developed their enterprise digital campaigns on the agency-side, seeking out human-first stories in a data-driven world.
The Project
I collaborated with Microsoft’s internal creative team to uphold brand standards and simultaneously drive creative innovation for new use cases while directing full-scale, integrated marketing campaigns. From defining strategy and pitching concepts to writing copy and building hundreds of resizes, I’ve contributed to every stage of the creative process as our team has grown.
These international, multi-channel campaigns were so successful that our partnership with Microsoft expanded into three more lines of business.
Highlight Reel
To showcase our team’s work internally, each year we produce a highlight reel showcasing our top projects across each line of business for Microsoft.
Below is a sample from Microsoft GDC line in 2022, highlighting over 8,000+ assets produced into 45+ markets from products like Microsoft Azure and Microsoft Power Platform.
Microsoft Azure
Microsoft Azure is a cloud computing platform that allows users to build, manage, and deploy apps. Its identity is built on visual metaphors that represent its core product offerings.
Microsoft Dynamics 365
Microsoft Dynamics 365 transforms businesses by connecting all of their data into a 360-degree view, across departments. The Dynamics 365 creative uses data visualization to correlate to the product’s promise of making smarter business decisions from data insights.
Microsoft Power Platform
Microsoft Power Apps and simplifies app development, allowing anyone to build solutions with their drag-and-drop templates. Microsoft Power BI helps teams visualize and analyze data. Together, they are helping businesses innovate and grow.
The creative for both products breaks down complex narratives into simple, compelling storytelling of how users are digitizing their workplaces.
Power Apps
Power BI
Design: Catina Cricco, David Sandoval, Brianne Rowe, and Fred Cousins.
Animation: Anna Stylianidou, Titos Agathangelou, Adam Mills, and Maciej Miszkiel.
Project Management: Sara Vogel and Paul Raimondi.
Copy: Shoshana Tyler and Kristen Melesky.