The Company
LightBox, a platform that aggregates geographical and commercial data for real estate, had a progressive product but a brand that wasn’t keeping up. After a series of acquisitions, the company’s vision had evolved, prompting our agency to lead a comprehensive rebrand and redesign of their website.
The Project
I led a series of strategic workshops to define LightBox’s market position, product hierarchy, and visual identity. This work informed the new sitemap and unified web presence that provided an intuitive user experience. The rebrand successfully portrayed the company as a technology-driven market leader, leading to a rapid increase in new customer acquisition and improved metrics across the board.
Strategy
I led a series of workshops with the LightBox C-suite and researched market positioning to determine brand integration scenarios. This strategic blueprint guided creative decisions to best align with their business model and consumer insights.
Rebrand
Our market research revealed that that the name Lightbox should be kept, but needed cohesion to avoid being interpreted as separate compound words.
The unified typeface allowed the brand name to be read as one word while the brighter color scheme and dynamically cropped layouts pushed the technology angle. The design repeats abstracted layers to articulate the core service: the compounding of disparate data sources to reveal actionable insights.
I collaborated with 3D specialists to create bespoke branded visuals highlighting Lightbox’s data aggregation capabilities.
With custom 3D cityscapes, we were able to explain their benefit of using combined data (physical address, city zoning, tax data) to reveal insights in pixel-perfect detail.
Below are examples of inspiration and early renders, followed by final designs in marketing materials.
Website
With just four months to launch, I led our cross-functional team through agile checkins with the client and a waterfall approach to department handoffs.
Comprehensive UX research (discovery interviews, user personas, and a heuristic analysis) ensured alignment with client expectations and budget. Our dev team crafted a scalable, budget-friendly solution that allowed the client self-authoring in the future.
Social Media
As part of our rebrand deliverables, we created a comprehensive suite of social media templates. To ensure the brand’s long-term integrity and empower their marketing team, we built these deliverables directly in Canva, their preferred platform.
Project Management: Natalia Sanchez, Sara Voghel
Design: David Sandoval, Bohan Chen, Kelsey Worthington, Carlos Arteaga
UX: Derick Melander
3D + Animation: Adam Mills, Selim,
Dev: Benoit Dutrevis, Monique Ward