Charter Communications – Rachel Leake

The Company

Charter Communications is an American telecom company serving more than 30 million customers through its Spectrum branded TV, internet, and phone services. As the second-largest cable internet provider and available to more than a third of U.S. households, Spectrum extends across many verticals, from residential and business solutions to their own network programming.

The Project

During my time at Haddad & Partners, my team operated as an in-house extension of their creative department. While their in-house team led marketing strategy, I partnered closely with them to design creative for seasonal campaigns, special offers, and new product launches, ensuring consistent, cross-platform messaging and delivery.

I also spearheaded Spectrum’s digital rebrand, developing a scalable, component-based design system for their website and optimizing e-commerce funnels.

Small Business Buy Flow

This buy flow is where Charter agents select and customize phone, internet, and TV orders for small business owners.

The existing buy flow was a patchwork of make-shift solutions on the backend and off-brand on the frontend.

As resources and timing shifted, we pivoted from a full redesign to a light re-skin. Our goal was to implement as many improvements as possible on the existing backend framework, without adding substantial development time.