Digital Marketing | Campaign Strategy | Social & Paid Ads
Microsoft
I created data-optimized campaigns for Microsoft that performed so well, our partnership expanded to three more lines of business, generating over $10M annually and contributing to H&P’s acquisition by PureRed in 2023.
Brand Strategy | Design Systems | UI/UX | Retail & Product Packaging
Zendo
I developed a comprehensive brand identity and launch assets for Zendo, spanning digital, retail, and experiential, ensuring brand consistency across all touchpoints.
Brand Strategy | Design Systems | Digital Marketing | UI
Chewy
I led Chewy’s rebrand and marketing efforts across web, social, and digital channels, establishing a cohesive design that drove significant growth culminating in their $3.35 billion acquisition by Petsmart.
Brand Strategy | Design Systems | UI/UX | Research & Analysis
Lightbox
I led Lightbox’s brand transformation, beginning with in-depth research and strategy, which informed a refreshed brand identity and website redesign that significantly improved engagement and lead generation,
Digital Marketing | Design Systems | UI/UX
Charter Spectrum
I designed assets for multi-channel marketing campaigns and led their digital rebrand, developing a scalable, component-based design system for their website and optimizing purchase flows.
Rachel is an extraordinary creative director and designer. Coming across creatives who are able to effectively balance design, strategy, business, management, and clients, while nurturing and building a design team and processes, is like finding a unicorn. Rachel is a unicorn.
